The Boulevardier was born in 1920s Paris—created by American expats fleeing Prohibition—and first appeared in Barflies and Cocktails in 1927. Even though it’s essentially a bourbon-based version of the Negroni, it never reached the same level of fame. The drink faded into obscurity for most of the 20th century, only to be rediscovered during the late-2000s cocktail renaissance, when bartenders were digging through old books and reviving forgotten classics. Today it’s still less common than a Negroni, but you’ll find it on craft cocktail menus across the country.
Now, 100 years later in the middle of the non-alcoholic cocktail renaissance (is that a thing? We’re making it a thing), the Boulevardier turns out to adapt perfectly to zero-proof format. Kentucky 74 brings an oak-forward backbone, Giffard Aperitif Sirop supplies that essential bitter orange bite (it’s a dead ringer for Campari), and Roots Divino Sweet Vermouth adds herbal depth and gentle sweetness. Our alcohol-free Aromatic bitters—not traditionally added to a Boulevardier—provide additional spice, structure, and complexity, making this feel like a true slow-sipping classic.
This recipe was perfected using Kentucky 74, Giffard Aperitif, and Roots Divino Sweet Vermouth, but you can use your favorite whiskey, bitter aperitif, or vermouth (non-alcoholic or full strength).
Want something easy?
Not every night requires a complicated cocktail. Our favorite easy drink is bitters & soda—refreshing, balanced, and good for your gut. Just add a few dashes of our non-alcoholic bitters to sparkling water, with lemon or lime if you're feeling fancy.