Visit Our
Zero Proof
Tasting Room
Zero Proof
Tasting Room
Tasting Room
Visit our non-alcoholic tasting room and shop in Chico, California!
Explore All The Bitter’s award-winning bitters with tastings and flights, zero-proof cocktails, beer, and wine, and shop our selection of 200+ NA drinks.
Seating is open—no reservation needed. Private tours and tastings available via Tock.
TASTING ROOM HOURS
Monday-Friday: Open 3-7pm
Saturday-Sunday: Closed
144 Meyers St., Suite 140, Chico, CA 95928
The ATB Lounge
Flights And Small Bites
Pull up a seat at the bar or in the lounge and explore our flights of bitters & soda, non-alcoholic cocktails, and wine. Enjoy drinks crafted with care, paired with light nibbles, while you learn how to make exceptional non-alcoholic beverages at home.
Small Batch Bitters
TOURS AND TASTINGS
We craft our award-winning 0% ABV bitters on site in small batches from whole botanicals, freshly ground spices, and hand-peeled citrus. Join us for a guided tour and tasting, and discover how to bring professional techniques into your own home bar.
Zero Proof Market
Take The Experience Home
Our bottle shop is stocked with the best in non-alcoholic spirits, wines, beers, and functional beverages—plus bar tools, glassware, and gifts. Whether you're restocking your favorites or discovering something new, we’re here to help you build your perfect zero proof bar at home.
As Seen In
