In a world where celebrity tequilas have become commonplace, Danny Trejo is breaking the mold with the launch of Trejo's Spirits, a line of non-alcoholic spirits that is sure to make waves in the beverage industry. What sets Trejo's Spirits apart is not just the fact that it's a celebrity tequila, but that it's a non-alcoholic tequila launched by someone who has been sober for over 50 years and is actively involved in helping others achieve sobriety. This article delves into the world of Trejo's Spirits, where to find it, and how to use it in a delicious non-alcoholic margarita recipe with All The Bitter Orange Bitters.
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Danny Trejo: Advocate for Recovery
Danny Trejo, known for his rugged on-screen persona and roles in movies like Machete, has had an illustrious acting career spanning over three decades. But what you might not know is that Danny is also a champion of sobriety. Having battled addiction in his youth, he turned his life around and has been sober for over 50 years. His commitment to sobriety and helping others led him to launch Trejo's Spirits, a line of non-alcoholic spirits that allows everyone, regardless of their relationship with alcohol, to enjoy the rich flavors of tequila.
Tasting Danny Trejo’s Tequila Alternative
What does Trejo’s Tequila taste like? In short, it’s an excellent non-alcoholic rendition of a blanco tequila. The nose is grassy with notes of agave. It opens on a surprisingly sweet note, but that fades very quickly into a mid-palate of spice and earth, and ends on a long, lingering finish of agave and peppery spice. All in all, it’s a very authentic tasting blanco tequila that can be used easily in non-alcoholic margaritas, palomas, or ranch waters. Bonus points for having Danny Trejo’s mug starting at you from your home bar.
Where to Find Trejo's Non-Alcoholic Tequila
Trejo's Spirits can be purchased directly from their website. Additionally, if you're in Los Angeles, you can experience Trejo's non-alcoholic tequila in several mocktails at his restaurants, Trejo's Tacos. The restaurants offer a unique blend of Mexican cuisine with a modern twist, and now, with the introduction of Trejo's Spirits, you can enjoy your tacos with a non-alcoholic margarita. Not near Los Angeles? Fear not, you can enjoy a killer zero-proof margarita at home with our recipe for “Machete’s Margarita”.
Machete's Margarita with Orange Bitters
One of the best ways to enjoy Trejo's Spirits Tequila Alternative is in a non-alcoholic margarita, and what better than our recipe for "Machete's Margarita". This recipe perfectly combines the rich flavors of Trejo's Spirits with the notes of citrus, cardamom, and coriander found in All The Bitter's alcohol-free Orange Bitters.
- 2 ounces of Trejo's Spirits Tequila Alternative
- 1 ounce of fresh lime juice
- 1/2 ounce of agave nectar
- 1/4 ounce All The Bitter Orange Bitters
- 5 drops saline solution (or a small pinch of salt)
Combine all the ingredients in a shaker with ice. Shake hard for 5 seconds. Strain into a rocks glass over fresh ice. Garnish with a lime wheel, and optionally, a salt rim.
It's like a margarita, but better, because you can have 6 of them and still be totally chill.
Orange Bitters in a Margarita?
We love using Orange bitters instead of triple sec, the orange liqueur that's often used in margaritas. Using Orange bitters still gives you a nice pop of orange flavor, but without diluting your tequila or overly sweetening the cocktail. And the cardamom and coriander notes in All The Bitter Orange Bitters pair perfectly with both tequila and lime juice, adding a nice depth of flavor to an otherwise straightforward margarita.
Our gold medal-winning Orange bitters add citrus and spice to any cocktail. Crafted with three varieties of orange peel plus cardamom, coriander, and lemon balm for a profile that's as herbal and spiced as it is zesty. Designed for versatility, our zero proof bitters can… read more
Why add salt to a cocktail?
Order a margarita anywhere and you'll likely be asked if you want salt on the rim or not. There's a reason for that! Salt naturally enhances the tastes of sweet and sour. It brightens the lime juice and balances bitterness, creating a more enjoyable cocktail.
Take a sip or a margarita with a little bit of salt and most everyone would agree that it's an improvement in flavor over a sip sin sal. But not everyone enjoys a full salt rim around their glass, finding that too much salt obscures the true flavor of the drink.
The happy middle ground for margaritas is to add a small amount of salt to the drink itself. You can use a small pinch of salt, but making a saline solution works better for distribution. If you want to salt the rim still, go for it! But adding just a few drops of saline will enhance the drink's flavors in the same way that a salt rim will, without making the drink taste salty. In fact, salt will make most cocktails taste better!
Changing the Celebrity Spirits Game
Trejo's Spirits is statement and a testament to Danny Trejo's journey. In an industry saturated with celebrity tequila, Trejo's Spirits Tequila Alternative stands out as the first of its kind. Created by someone who has dedicated a significant part of his life to sobriety and helping others find recovery, this launch is far from a marketing ploy or cash grab in the booming non-alcoholic spirits market. There is intention and a dedication to inclusivity here. Whether you're someone who is sober, sober-curious, or just looking for a delicious non-alcoholic alternative for the weekdays, Trejo's Spirits is a brand that deserves attention.
A Toast to Inclusive and Mindful Drinking
Mindful Drinking has seen a surge in popularity over the past few years as people increasingly seek to be more conscious of their alcohol consumption. This movement emphasizes the importance of being mindful of when, how much, and how often one drinks. It's clear that this isn't a trend, but a growing force, as seen by the entrance of celebrities into the market. Katy Perry's wine-like aperitifs, De Soi, and Blake Lively's Betty Buzz line of mixers—as just two examples of celebrities with non-alcoholic beverages—have provided legitimacy and excitement to the movement.
Now, with the introduction of Danny Trejo's non-alcoholic tequila, Trejo's Spirits joins the ranks, further bolstering the credibility and enthusiasm surrounding Mindful Drinking. Trejo's Spirits contributes to an inclusive beverage culture, offering a way for individuals from all backgrounds to savor the delightful flavors of tequila without the alcohol. Whether you're toasting to sobriety, seeking a healthier alternative, or simply trying to cut back, Trejo's Spirits and All The Bitter both offer unique flavors, sans booze.