Why should bitters and soda have all the fun?
Of all the things we learned while creating All The Bitter, the most surprising was how well bitters and beer go together. The concept isn't entirely novel, though. In France, several bitter liqueurs exist specifically to be added to beer, and they're wildly popular—Amer Picon, one of the most iconic, dates back to the 1830s!
Think of cocktail bitters as a seasoning, like salt and pepper; they add flavor, spice, depth, and complexity. They enhance certain components of a drink, highlight elements that were hiding, and tone down sweetness. It only makes sense, then, to add them to beer as well as cocktails!
We enjoy bitters most in light beers—think Bud Light (or Bud Zero), Heineken (or Heineken Zero)—where they present more of a blank canvas for the flavors of the specific bitter. But this trick works great in all kinds of beers! Try our Orange bitters in wheat beers, Aromatic bitters in an IPA or Stout, and our New Orleans bitters in pilsners.
